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07-26-2022 Meeting Minutes EDCEDC Minutes for July 26, 2022 Minutes of the PCEDC Strategic Planning Session & Regularly Scheduled Meeting Person County EDC Board Room 303 S. Morgan St., Roxboro, NC 27573 July 26, 2022 Voting Board Members Present: Ms. Sherry Clayton Mr. Kenneth Perry Mr. Donald Long-Vice Chairman Dr. Scott McKinney Mr. Jay Poindexter The Honorable Gordon Powell The Honorable Merilyn Newell Voting Board Members Absent: Mr. Jody Blackwell Mr. Phillip Allen-Chairman Ex Officios Present: Mr. Ralph Clark, Interim County Manager Dr. Rodney Peterson, PCS Superintendent Dr. Claudia Berryhill, Agricultural Representative Dr. Pamela Senegal, PCC President Mr. Brooks Lockhart, City Manager ED Staff Present: Others Present: Ms. Sherry Wilborn, ED Director Ms. Samantha Bagbey Mr. Michael Thibault, Asst ED Director Mr. George Willoughby Ms. Brandy Lynch, ED Specialist Mr. Bo Freeman (Minutes) EDC Welcome, Invocation, and Oath: At 2:30 p.m., Sherry Wilborn called the meeting to order in light of Chairman Allen’s absence and the need to elect a Vice Chairman. Dr. Scott McKinney gave the invocation. 1 of 45 EDC Minutes for July 26, 2022 County Attorney Ellis Hankins provided Wilborn the Oath of Office for the newly elected EDC Board. Wilborn explained this was the first time the EDC Board would be taking an Oath of Office; it was done so at the request of the county attorney due to the board’s nature and recommendations of funding. Ms. Brandy Lynch, Notary Public, administered the Oath of Office to the EDC board. Purpose: Wilborn’s presentation will be included in the minutes. Wilborn explains this is a work session for the board to establish priorities and goals, then adopt and approve a strategic plan at their August meeting. Some points of discussion are: • Mission Statement • New Agenda Format • Broadband versus Fiber • Very limited staff availability • Need for more housing • Targeting marketing to increase the population • Infrastructure • Should the EDC encourage more City and County development staffing for an influx in population • Schools can’t grow without housing • School staffing is affected by the housing availability • Prioritize existing industries • Existing Industry Surveys • Existing Industry Visits • Measurement of Progress • Not spending funds of Falls restrictions • Marketing Person County • Targeted marketing of talent • Importance of Farm Land • Improvements to Piedmont Community College • Cost of current need training facilities • Workforce training needs • Private Fundraising for workforce training facilities needs 2 of 45 EDC Minutes for July 26, 2022 Wilborn leads the board through choosing priorities and setting goals based on the strategic action agenda provided by Economic Leadership and states that she will suggest some metrics and provide the updated plan to the board for review prior to the next meeting. Transportation Presentation: Sherry Wilborn introduces Sam Boswell, Regional Transportation Planner for Kerr-Tar Regional Council of Governments. Mr. Boswell’s presentation will be included in the minutes. Mr. Bowell explains transportation projects from beginning to end. Boswell works closely with the North Carolina Department of Transportation on the State Transportation Improvement Plan (STIP). Boswell encourages the board and public to provide feedback on transportation issues at the local level to allow the local officials to connect with Mr. Boswell to insure Mr. Boswell can get issues addressed on the state level. Wilborn questions, if a project need is listed in the STIP, then within 5 years that project need is changed, could the STIP be changed to address another issue, Bowell explains the STIP is looked at every 2 years. The first projects listed on the STIP are usually funding projects that are "ready". The other projects are more flexible and may change with county/state needs. Dr. McKinney inquiries about the perception of Person County on the NC DOT map. It does not seem to be a strategic corridor. The Honorable Merilyn Newell noted Person County was on the strategic corridor until 2012-2013. Lockhart explains what impact Hwy 158 is planned to have on a future interstate. Newell explains Leasburg Road Hwy 158 is over capacity and has been for years. Boswell welcomed the board to contact him anytime with any questions or concerns. Public feedback is important. Group Lead Assessment Review: Wilborn presented three mission statements to the board for their consideration. She also reviewed some of the poll results from the board interviewed with Ted Abernathy’s team. The board agreed to Focus on Priorities and Measuring Progress over the next year. There was a plan set in place to do so. The strategic plan will be on the agenda again at the August meeting. 3 of 45 EDC Minutes for July 26, 2022 Director’s Report: Wilborn’s presentation will be included in these minutes. Ms. Wilborn provides the board with advertising information. Wilborn presented a proposal from Creative Economic Development to provide data/research on housing availability in the area. The cost is $4,000.00 with a 2 week turnaround time. Wilborn requested this fee be paid through the economic catalyst fund. This information will be helpful to have for the multiple project requests and site visits the county is getting. A motion is made seconded and unanimously passed to approve funding for the Creative Economic Development Study. Motion: Dr. Scott McKinney Second: Jay Poindexter Turning to the Duke Carbon Plan, Wilborn informs the board Duke Energy plans to present a 5th option to emphasize the need to keep reliable energy sources online until new affordable sources are available. Election of Vice Chairman: Wilborn informs the board that officer elections are normally held in January. She explains they used to be held in August to coincide with board appointments, but that presented an issue when Commissioner appointments were made to the board if Commissioners served as officers of the EDC, so the bylaws were changed to begin to have elections in January. She further explained that since Chairman Allen and Mayor Newell were reappointed to new terms, their positions as officers of the EDC would remain in tact until January; however, due to Dale Reynolds not reapplying for another term, the Vice Chairman position would need to be filled. She stated that whoever was appointed would only be in place until the January election, and they would also serve as the Vice-President of PCBIC, with certain duties for that board, as well, such as check signing authority in the President’s absence. Following the explanation, she asked for nominations. Mr. Jay Poindexter nominated Mr. Donald Long for Vice-Chairman of the EDC Board. There were no other nominations for Vice-Chairman. A motion was made by Mr. Jay Poindexter and unanimously passed for approval to elect Mr. Donald Long as Vice-Chairman of the EDC Board and Vice-President of PCBIC. 4 of 45 EDC Meeting July 26, 2022 6 of 45 Purpose •Review ED Strategic Plan as Presented by Economic Leadership •Establish Areas of Focus •Mission Statement •Prioritize Goals •Establish Metrics •Set Schedule for Tracking 7 of 45 Review -SWOT Strengths: •Proximity to growth in Triangle and Triad (overflow) •Strong manufacturing base (above- average wages and greatest multiplier effect) •Attractive QOL •Person County Mega Park •Connectivity through US 501 •New housing underway Threats: •Competition •Lack of population growth (affects tax base, workforce, and ability to attract new amenities) •Labor force availability (national labor shortage makes talent critical) •Dependence on manufacturing (automation is likely to cause reduction in jobs) •Lack of consensus (inconsistency) Weaknesses: •Older population and less growth than desired (population and jobs) •Lack of infrastructure •Lack of amenities appealing to younger population •Scarcity of product (quality industrial bldgs. & sites) •Under-represented in office and service-sector jobs Opportunities: •Become a “community of choice” for the Triangle Region (increase population and thereby skilled workforce) •Capture out-commuters •Invest in PCC, especially facilities •Continue to develop PCMP •Benefit from Reshoring •Take advantage of attractiveness in southern PC 8 of 45 Establish Areas of Focus Growth: •Population, especially a younger, educated demographic •Jobs, especially higher wage and with sector diversity •Workforce, especially skilled •Tax base, especially non-residential •Business support Expansion: •Job sector diversity •Communicating strengths and opportunities to the Triangle market and beyond •Local Amenities •Infrastructure, water, wastewater, broadband, transportation, & fire protection •Housing Improvement: •Product, industrial buildings and sites, especially PCMP •Leadership that creates a shared vision that is consistent and achievable •Educational Facilities, schools and PCC Common Threads from SWOT Analysis: 9 of 45 Establish Areas of Focus Grow Population Develop Infrastructure Attract & Retain Talent Emerging Areas of Focus: Strengthen PCC Improve Competitiveness of PCMP Improve & Develop Product Add Higher-Wage Jobs Prioritize EI Expansion Build Consensus Expand Fiber Optic Cable 10 of 45 Establish Areas of Focus Mission Statement •What do you see as the mission of this board? •What is the purpose of a mission statement, and what elements should it include? •States Purpose (Why do you exist?) •Is Simple and Clear (Casual, relatable, succinct, and portable) •Is Inspirational (Powerful, motivating, memorable) •Is Measurable (Within your capability, quantifiable) •Has Longevity (Will it still be relevant in years to come? Is it what you want to be known for, now and in the future?) Mission Statement as Adopted with the 2019 Strategic Plan: To Create Opportunities for Families and Businesses to Prosper and Compete in a Global Economy Mission Statement of the ED Department: To recruit, grow, and retain businesses & industries that provide Person County residents with good jobs, opportunities to learn & develop new skills, & the benefits that derive from being part of a diverse, vibrant, economically sound community. Opening Paragraph of Strategic Action Agenda 2022-2025 as Prepared by EL: To create a new rural model, to be a place where family & tradition are valued, where willingness to work hard can lead to success, & where leaders & local government embrace change & put in place strategies & processes to provide the best possible opportunities for all its residents.11 of 45 Note –Staff Availability 12 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Resources for metrics https://worldpopulationreview.com/us-counties/nc/person- county-population https://data.census.gov/cedsci/profile?g=0500000US37145 https://datausa.io/profile/geo/person-county-nc/ 13 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Grow Population ACTION METRIC/SOURCE SCHEDULE Market QOL & COL to Region and Migration States Residential permits Annually Active water accounts annually Population-esri, jobseq https://data.census.gov/c edsci/profile?g=0500000 US37145 annually Housing (supply chain issues with infra) Encourage additional development staff Work directly with current developers 14 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Prioritize EI Expansion ACTION METRIC/SOURCE SCHEDULE Prioritize EI Visits with Industry in Growth Sectors #visits, ED office quarterly Increase methods of dissemination of growth resources # & types comms, responses, ED office quarterly Conduct annual major employer survey #responses, ED office annually Include EI surveys as email surveys 15 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Build Consensus ACTION METRIC/SOURCE SCHEDULE Carry same message out broadly to other boards Impressions, EDC monthly Collaborate with other local orgs with consistent message #comms, ED monthly Share updates via social media #posts, impressions, ED monthly C-T column Feedback, ED & EDC quarterly Enhance EDC Website with Dashboard Dashboard created annually Through annual update to EDC and BOC and publication Annual update annually 16 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Develop Infrastructure ACTION METRIC/SOURCE SCHEDULE Water/WW -Seed money from county infrastructure? Grants & advocate for funds from NCGA, BOC, CC Convene a meeting with leg, DOT, county leadership for $$options for improvements to US158 to I85 DEVELOP FIBER OPTIC EXPANSION 17 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Improve & Develop Product ACTION METRIC/SOURCE SCHEDULE Continue development of North Park Promote Opportunity Zones, Building Reuse, Façade & RLF Grants to entice private partners (esp Triangle) Contract with an enviro consultant to review impact of Falls restrictions 18 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Improve Competitiveness of PCMP ACTION METRIC/SOURCE SCHEDULE Develop new video Video FY23 Develop comprehensive workforce collateral Workforce Report FY23 Seek funding for purchase, clearing, grading # of opps 19 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Attract & Retain Talent ACTION METRIC/SOURCE SCHEDULE Market QOL & COL to Region and Migration States #impressions, JobsEQ , LEAD annually Partner with Chamber to market available jobs, work local benefits #promotions Billboard in Triangle Palace Pointe promos Partner with TDA, Chamber 20 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Strengthen Educational Facilities ACTION METRIC/SOURCE SCHEDULE Advocate for increased funding for PCC, PCS to imp/exp facilities to BOC, NCGA Include input in strategic facilities plan -NCCC Consider funding campaign 21 of 45 Prioritize Goals/Establish Metrics/ Set Tracking Schedule Add Higher Wage Jobs ACTION METRIC/SOURCE SCHEDULE Target and incentivize higher wage sectors 22 of 45 Establish Areas of Focus Mission Statement •What do you see as the mission of this board? •What is the purpose of a mission statement, and what elements should it include? •States Purpose (Why do you exist?) •Is Simple and Clear (Casual, relatable, succinct, and portable) •Is Inspirational (Powerful, motivating, memorable) •Is Measurable (Within your capability, quantifiable) •Has Longevity (Will it still be relevant in years to come? Is it what you want to be known for, now and in the future?) Mission Statement as Adopted with the 2019 Strategic Plan: To Create Opportunities for Families and Businesses to Prosper and Compete in a Global Economy Mission Statement of the ED Department: To recruit, grow, and retain businesses & industries that provide Person County residents with good jobs, opportunities to learn & develop new skills, & the benefits that derive from being part of a diverse, vibrant, economically sound community. Opening Paragraph of Strategic Action Agenda 2022-2025 as Prepared by EL: To create a new rural model, to be a place where family & tradition are valued, where willingness to work hard can lead to success, & where leaders & local government embrace change & put in place strategies & processes to provide the best possible opportunities for all its residents.23 of 45 GroupLead Assessment Review 24 of 45 GroupLead Assessment Review 25 of 45 GroupLead Assessment Review Dimension Action to Enhance Measuring Progress ED Office will implement 2 new softwares and a dashboard, EDC will set metrics for action items and evaluate quarterly -annually Focusing on Priorities EDC will set a 1-year action plan, build meetings around the plan, and measure progress quarterly -annually Managing Strategic Propositions Making Timely Decisions Understand deadlines and costs related to delays Strategic Ability Managing Vision and Purpose Adopt mission statement, strategic plan, build meetings around, measure progress quarterly-annually Creating New & Different Annual trip to other location, annual guest presenter Exhibiting Mutual Trust Navigating Political Dynamics Sharing Commitments Being Interpersonally Savvy Managing Information Shifting Perspectives Utilizing Ambiguities Managing Conflict 26 of 45 Next Steps August Meeting •Establish baseline •Adopt •Share 27 of 45 Director’s Report 28 of 45 Updates Since June EDC Meeting 29 of 45 Updates Since June EDC Meeting https://businessnc.com/big-promises-north-carolinas- 25-largest-job-creating-projects-over-the-past-year/ 30 of 45 DIRECTOR’S REPORT •PCMP –PCBIC has purchased 2.5 acres at center of site and will take possession in September •North Park Site •Archeological •Threatened & Endangered Species •Title Opinion •Raleigh Regional Airport (next slide) •Duke Carbon Plan –Check website •Already have contracts for some of the dashboard data •Received pricing for TBJ ads •Corridors of Opportunity •Monthly Package •Dedicated Content Hub •Print Advertising (add 15% for SPACE ads) •Reach Updates Since June EDC Meeting 31 of 45 DIRECTOR’S REPORT Updates Since June EDC Meeting 32 of 45 THANK YOU!! 33 of 45 Transportation Planning 101 How to make plans and pursue projects that fit your needs 34 of 45 1)WHY to pursue transportation improvements 2)WHO to contact 3)WHEN plans & improvements are made 4)HOW a project gets built 5)HOW to provide input & feedback Introduction & Outline 35 of 45 WHY to Pursue Transportation Improvements Unsafe Infrastructure 36 of 45 WHY to Pursue Transportation Improvements Insufficient Infrastructure 37 of 45 WHY to Pursue Transportation Improvements Missing Infrastructure 38 of 45 WHY to Pursue Transportation Improvements Old Infrastructure 39 of 45 •Municipal & County staff (managers, planners, etc.) •Elected Officials (commissioners, city council, etc.) •Regional Council of Governments, Metropolitan/Rural Planning Organization •NCDOT Division 5 Office •Division Engineer (attends RPO meetings) •County Maintenance Engineer (info on paving projects) •Others… WHO to Contact 40 of 45 •Transportation Advisory Committee (TAC) •County Commissioner •City Council Representative (Mayor, City Councilmember, etc.) •Technical Coordinating Committee (TCC) •County Manager (or Assistant), or Planning Director * •Chief Administrative Official, City Planner, Engineer, or Clerk * •Economic Development Commission Director * * or their appointed staff representative WHO to Contact 41 of 45 •Local meetings (e.g., city council) •Regional planning meetings (e.g., TAC & TCC meetings) •Usually on the 4th Thursday of the month •State Transportation Improvement Program (STIP) •Federal discretionary grants (e.g., Safe Streets and Roads For All) WHEN Plans & Improvements Are Made 42 of 45 1)Planning … Recommendations, Local Studies 2)Programming … Scoring, Ranking, Funding 3)Project Development … Engineering, Specialized Analysis 4)Design … Technical Plans (Materials, Location) 5)Property Acquisition … Right of Way, Utilities 6)Construction … Accept Bids, Award Contracts, Inspections HOW a Project Gets Built 43 of 45 •Formal Comment Periods (prior to plan adoptions) •Informal Feedback •Location-specific feedback (e.g. missing sidewalks, dangerous intersections) •Communication gaps (“You don’t know what you don’t know”) HOW to Provide Input & Feedback 44 of 45 Questions? Sam Boswell Regional Transportation Planner (252) 436-2040 ext. 2004 sboswell@kerrtarcog.org 45 of 45